After a bad hosting experience (Netfirms: poor tech. support), i immersed myself in web hosting shopping here at webhostingreviews.com and other places, for an ethical, honest hosting company able to host a small family memorial site at low cost yet with acceptable service. Not liking nor really trusting the very many discount web hosts, i eventually ran across the existence of Nearly Free Speech.net (NFSN) and finally saw a compelling option.
Unique business model: no flat rates here: you pay for what you use... no more, no less. Measured service, fairly priced amazingly close to what appears to be the actual cost of providing the services. Reading through their Terms of Service (which all of you should do for any web host you are seriously considering and about to sign up with) it was clear that their values are in alignment with mine: all seemed reasonable and fair.
Important: NFSN is not for everyone. NFSN members are supposed to be as self-sufficient as possible, and if their support tells you what is wrong and you don't understand what they are saying, it is up to you to go research what the terminology means and do your level best to figure it out. You are not paying for, and you are not receiving, support from a dedicated support staff. You are receiving support directly from the experts who set up and run the company and its servers. They're polite and nice (in my experience) with everyone who meets them halfway and makes an honest effort towards self-help. They clearly state that, as much as they wish it were otherwise, they are unable and unwilling to teach anyone how to be a webmaster nor how to use web design and related tools.
For a small site like ours, i doubt there is better pricing: in a week or so under 2 months of hosting with NFSN, it has cost us $1.87 for *everything*, including one MySQL instance and me doing a lot of back-and-forth with updates and whatnot.
When i did have support questions, they were answered extremely rapidly (within 5 min., typically) and accurately on the NFSN web support forum, by both the NFSN community and NFSN employees/principals.
I have no complaints whatsoever about NFSN and find it highly refreshing to be working with a company focused on one function (website hosting) and doing it extremely well, and in a way no one else has discovered yet which works out much better for many of us.
I also recommend you read the 15 Oct. 2007 review here by Hristo Genov for further details. The only area where my findings are different is that since NFSN has implemented improvements in their pricing structure in the last month or so, apparently they are more price competitive for larger, high-traffic sites, of which apparently they have been hosting quite a few for many years now.
Biggest Pro: You pay for what you use... no more, no less
Biggest Con: Not for the inexperienced nor those craving deep support